While you enjoyed the 2016 Parade of Roses Tournament this year, with it’s corporate sponsored megafloats and amazing eye-popping floral displays, you might have been surprised to find out there was a time when any foothills community of modest means could participate. 1906… Read More »Altadena’s Rose Parade Floats: 1906, 1916, 1928, 1931, 1938
About $800 to $1000. Accounting for inflation, that would be equal to about $16,000 in 2015 money. (Today a float cost upwards of $250,000)The Altadena Chamber of Commerce sponsored the 1942 float and in 1941 raised funds directly from the… Read More »How Much Did a Rose Parade Float Cost in 1941?
Saluting Altadena’s Seven Decades of Participation in the Rose Parade The 2016 Rose Queen Erika Karen Winter and her Court of six Princesses will meet the public and inaugurate a new exhibit showcasing Altadena’s colorful history in the Rose… Read More »Meet the New Tournament of Roses Queen and Court
Featuring documents, parade programs, photographs and clippings, the inaugural show in AHS’ new exhibit space celebrates our community’s seven decades of participation in the internationally known event. The exhibit will run through June 30, 2016. Altadena’s 1956 entry The Rose Tattooinspired by… Read More »Tournament of Roses Parade Exhibit “Altadena in the Rose Parade” Opens December 6, 2015
Although Pasadena lays claim to the Rose Parade, Altadena played a role in its beginning. Banyard Smith house designed by Frederick Roehrig Photo: Huntington Library digital collection Michele Zack tells us that the connection can be found within the Altadena… Read More »Altadena’s Banyard Smith House and the Pasadena Rose Parade