About $800 to $1000. Accounting for inflation, that would be equal to about $16,000 in 2015 money. (Today a float cost upwards of $250,000)The Altadena Chamber of Commerce sponsored the 1942 float and in 1941 raised funds directly from the… Read More »How Much Did a Rose Parade Float Cost in 1941?
In 1940, when Mary Pickford was to be featured in a broadcast starring Christmas Tree Lane, she made a mistake when addressing the Los Angeles Chamber of Commerce. She said Christmas Tree Lane was in Pasadena. The Altadena Chamber was… Read More »Mary Pickford and Altadena’s Christmas Tree Lane
The Eaton Canyon Bridge was built after the devastating 1934 flood that nearly wiped out Montrose and La Crescenta. The state-of-the-art metal structure connected Altadena to Sierra Madre via old New York Ave. and Sierra Madre Villa Rd. But the 1934 structure was… Read More »Bridge from Altadena to Sierra Madre Built After 1934 Flood
If your wondering what to get your favorite former Altadenan – someone who has moved away from our lovely community – consider purchasing Altadena: Between Wilderness and City by Michele Zack. You can purchase the book online, or send a check… Read More »Good Gift: Altadena History Book by Michele Zack
Saluting Altadena’s Seven Decades of Participation in the Rose Parade The 2016 Rose Queen Erika Karen Winter and her Court of six Princesses will meet the public and inaugurate a new exhibit showcasing Altadena’s colorful history in the Rose… Read More »Meet the New Tournament of Roses Queen and Court